• Woman's 100% Cotton Shawl

    Regular price Rs. 999.00
    Sale price Rs. 999.00 Regular price Rs. 999.00
  • Men's silky modal Muffler

    Regular price Rs. 1,199.00
    Sale price Rs. 1,199.00 Regular price Rs. 1,199.00
  • Men's silky modal Muffler

    Regular price Rs. 1,199.00
    Sale price Rs. 1,199.00 Regular price Rs. 1,199.00

A fabric with a thousand lives

Beach, home, travel: the fouta does not settle for a single role. Draped on the sand, it becomes a lightweight towel; tied at the waist, it turns into a pareo. At home, it becomes a bed throw, a bohemian tablecloth or a flowing curtain. A free-spirited textile object, it adapts to your needs with elegance.

A composition designed for summer, a weave with character

Each Inoui Editions Fouta towel is made from lightweight cotton chosen for its softness, flexibility and quick drying ability. Its intentionally irregular weave, inspired by artisanal techniques, creates a unique, subtly textured finish that catches the light and moves beautifully. Unlike beach towels, often thicker and plusher, Fouta towels are finer and more airy, making them ideal for travel, beach bags and creative uses at home. Their generous size and easy care make them as practical as they are beautiful, ready to follow you through every summer and every mood.

The Inoui touch on our foutas

Each season, our design studio imagines new motifs created to reveal the full beauty of this supple, inspiring canvas. Colour blocks, fantastical creatures and dreamlike details come together as the Fouta towel becomes a textile language that speaks to your taste for uniqueness and the art of detail. Beach accessory or decorative piece, an Inoui Editions Fouta towel is more than a textile. It is a summer manifesto, a story woven by hand and a nomadic elegance to take everywhere.

Everything you need to know about our products

Our beach towels are designed as true textile accessories. Ultra comfortable, they accompany your moments of relaxation in the sun while showcasing our signature illustrations. Some of our customers also use them as a light throw or as a home decor accent.

A fouta towel can be worn as a pareo, spread out as a picnic blanket, or used as a lightweight towel. It slips easily into a bag thanks to its compact size and quickly becomes an essential for travel or days at the beach.

A fouta towel is thinner and lighter, usually flat woven and finished with fringes at the ends. It stands out for its versatility, used as a towel, a pareo, an extra table cover or a light throw. A beach towel is generally thicker and plusher, designed to provide maximum comfort on the sand or after swimming. At Inouï Éditions, each piece brings together aesthetics and practicality, with bold prints and refined finishes.

A fouta towel is thinner and lighter, usually flat woven and finished with fringes at the ends. It stands out for its versatility, used as a towel, a pareo, an extra table cover or a light throw. A beach towel is generally thicker and plusher, designed to provide maximum comfort on the sand or after swimming. At Inouï Éditions, each piece brings together aesthetics and practicality, with bold prints and refined finishes.

The fouta originates from Mediterranean traditions, particularly in Tunisia. Woven from cotton, it was originally used in hammams. Lightweight, absorbent and quick-drying, it soon found its place on beaches, in bathrooms and at home—celebrated for its versatility and effortless elegance.